After sitting with this book for a couple of months and putting the lesson learned to action, I can say I found this book to be very resourceful, particularly for someone who, like myself, often grapples with the nuances of public speaking. But looking to learn the art of crafting compelling speeches. Cook’s approach is structured while being engaging, making the art of speechwriting accessible to both novices and seasoned speakers.
Cook’s take on understanding the audience resonated deeply with me, as it changed my perspective from a basic delivery stand point to creating a meaningful connection with listeners. This insight alone has profoundly influenced how I approach speechwriting, making my speeches more impactful and audience friendly I’d say.
While the book does show its age in areas, particularly in its advice on virtual presentations, a norm in today’s world, it’s a minor shortfall. The core principles Cook outlines are timeless, offering rich insights relevant across various speaking engagements, be they virtual or face-to-face.
This book has not only been a resource but a mentor of sorts, guiding me through the intricate dance of public speaking. Also being a better communicator not just among people but with my writing as well. Its lessons have left an indelible mark on my approach to speechwriting/writing making every word I say more meaningful and every message I convey more profound.
#JABR
